Hi everyone-
I wanted to take just a few minutes and tell you about some of the exciting new projects that I have coming up. We’ve been working really hard to create some great new projects to bring to Northern California and after many, many months of concepting and development, I am really happy to be able to tell you about a few of them.
The first new project that you’ll find open will be a new outpost of The Tyler Florence Shop at San Francisco International Airport. Located in Terminal 1, Boarding Area B, (Southwest, Continental, US Air, Alaska) the Shop will feature many of the ‘greatest hits’ from the Shop in Mill Valley, with a particular focus on smaller, more portable items that make a great gift or snack for the plane.
Grab a bag of the addictive Brown Butter Sea Salt cookies from the Brown Butter Butter Cookie Company or pick up some delicious Red Juicy Blood Orange Marmalade from San Francisco’s own CMB Sweets or a bottle of my latest vintage of TF Pinot Noir. Whether you are just beginning your visit to the Bay Area or heading out of town on business, we hope to be your first and last stop in and out of the City!
So, once you’re here in San Francisco, I’d be remiss in not offering you a new and exciting place to eat. San Francisco is without a doubt, one of the most important food cities in the world and I am very proud to be able to bring you my first signature restaurant right in the heart of San Francisco’s Financial District. Located at 558 Sacramento Street, in a gorgeous space once occupied by my friend Drew Neiporent’s iconic Rubicon, I am opening Wayfare Tavern, an homage to the melting pot that was the Barbary Coast in the late 1800’s. San Francisco has always been progressive and in the grand Bohemian days of San Francisco, there was nothing more exciting than the international mix of flavors and characters that defined the downtown scene. Wayfare Tavern will offer a sense of culinary preservation in its careful attention to the great culinary traditions of San Francisco as they began with the first San Francisco restaurants coming up under the tutelage of French, Italian and Spanish chefs. Wayfare Tavern will open in the first part of 2010 and I’ll keep you posted as the project progresses. This is a city full of amazing chefs and I can’t wait to be a part of this great restaurant community.
I’m also proud to announce two new ventures just 90 miles north in Napa, CA. There, I’ll be launching both a Tyler Florence Shop and a new fast casual concept called Tyler Florence’s Rotisserie and Wine at the brand new Napa Riverfront Development (www.riverfrontofnapa.com), where I’m pleased to be joining my friend and colleague, Iron Chef Masaharu Morimoto and legendary Bay Area restaurateur, Michael Dellar.  The Shop will feature all of the great products you’ll find in the original Mill Valley location plus a fabulous selection of wines from Napa and Sonoma Counties, America’s greatest wine growing regions. Just next door to the Shop, Tyler Florence’s Rotisserie and Wine will showcase locally and sustainably-raised meats roasted slowly and evenly on our signature rotisseries, moving around the heat source to create a juicer, more tender, self-basted meat that can’t be achieved by any other method of cooking. Our salads will reflect the cornucopia of California’s bounty. Our soups will be hearty and seasonal and desserts will range from the classic to the decadent. Complementing the rotisserie’s offerings will be a full service wine bar featuring Napa’s and Sonoma’s finest offerings. Look for a late spring 2010 opening.
Stay tuned for more updates and timing on these projects and even more to be announced soon.
Cheers,
Tyler
