Are you all ready for Spring yet or what? ¬†I just spent the past week and a half on the road…San Francisco, Chicago, New York, Tampa…so I’ve seen Spring in all its forms, from coast to coast.
It was quite a road trip and I wanted to share with you a really exciting highlight which was the International Home and Housewares Show in Chicago. ¬†The show is the world’s largest home goods and housewares marketplace where thousands of new consumer products and designs are launched each year.¬†¬†
This year, I was honored to deliver the keynote address for the show entitled “Beyond the Stovetop: The Business of Being a (Celebrity) Chef.” ¬†It was a great experience and truly an honor to share my perspective on my brand with the buyers and vendors at the convention. ¬†
But the real highlight was the launch of my new Steel Clad Cookware and Titanium Cutlery. This was the first unveiling of my retail lines and it was very exciting to see all of the buyers flocking to our booth to see the new product. ¬†Tyler Florence¬†Steel Clad Cookware features an innovative technology combination of an ultra-tough hard anodized aluminum exterior, a super conductive aluminum core and a non-reactive and stainless steel interior that is safe to use with metal tools. ¬†I’ve designed the cookware with stay-cool 18/10 stainless steel ergonomic handles, glass lids with convenient hanging storage and the entire line is dishwasher safe to boot. ¬†My titanium cutlery is like nothing you’ve ever seen. ¬†Aesthetically, its black on black with an ergonomic handle that feels great in your hand. ¬†The black coating is actually titanium plating which is much harder than steel and is scratch and corrosion resistant. ¬†And we’ve designed a very unique magnetic storage system made of sustainable Acacia wood that gives each knife its own sleeve that can combine with others into an upright block or lay flat in a drawer. ¬†Here are a few pictures that I took at the show. ¬†
So, keep your eyes peeled at your local housewares store and you’ll see these products and more around August 1. ¬†